Overview
“Mandatory reading for every CEO in the Country.”
Terry
Murphy, President Rockwell FirstPoint
Mr. Murphy was chosen as the Technology CEO of the Year 2002 for leading his company to 8 profitable quarters in a row - in an industry that was battered due to economic downturn.
Are you an executive for a company? A working professional? Do you wish to improve the performance and profitability of your enterprise? Do you wish to unleash passion and creativity in your people? Do you strive for more than performing your job, and do you stand for a fundamental mission for making a difference to society?
All of our actions, whether conscious or unconscious, have economic significance. That's why all of us must understand how our corporations operate, how we develop systems to fulfill our needs efficiently and how we train for positions of leadership. In light of recent economic challenges, it's more important than ever to acknowledge problems in the way individual companies, industries and countries have done business in the past. Beyond agreeing that change is necessary, this is also an auspicious time to take personal responsibility for making our economic and social lives better and richer.
This book offers sage advice to the executives and managers who run our major corporations. Its pages document the relationships between systems that make our economic machinery run and offers new choices we can all make to create organizations that will better serve us. For corporate leaders, this means increasing profitability. For workers, this means improving personal economic security. For investors, this means demanding and receiving the accountability in business leadership that we deserve. For consumers, this information can serve as a wake-up call. It points out ways we can effectively express our expectations and concerns so that companies can produce and deliver their goods or services with greater responsiveness as they improve their own viability.
Driving Business Transformation is a practical guide that is easy to understand and exciting to apply. Empowering in its message, it is a book for everyone who is interested in transforming businesses in order to make them more effective and, ultimately, more successful.